"Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year we brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS. The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas." - Nike

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With much success and the third installment of Paul Rodriguez's third sneaker, Nike Sb has produced a commercial entitled "Today Was a Good Day" which will air during NBC’s national broadcast of the Maloof Money Cup, this Sunday, at 11am PST/2pm EST. Not tryna wait till tomorrow??? well just check it out HERE. Oh and a little somebody makes an appearance...not gonna ruin it for you tho.

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