Billionaire Boys Club has grown as a brand in their diversity. From sneakers and streetwear to more refined offerings, BBC has seen itself embody a more eclectic range over the seasons. A collection of items seen here play to the older crowd with neck and bowties, a hankerchief and shirts. The items will release at THE ICE CREAM STORE Tokyo on February 26th, 2010.
Here is a look at the full lineup of ALIFE’s 2010 Spring collection. The collections includes a variety of graphic t-shirts, crewnecks, button-ups and a wide range of footwear.